Our Story

When the family's Golden Retriever had 14 puppies, it was in our search for a gentle and effective shampoo option that the inspiration for Pure + Good was born. We believe that all pets should be cared for in the way we care for ourselves. It’s because of this that we’ve worked with chemists to perfect a formula that is pure for the soul and good for the pet.


+ The best quality of life for our pets

+ Naturally sourced ingredients

+ Creating products that don't harm the earth